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Who Dis? Does Your Customer Really Know You?

Jun 30, 2025
1 min read

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In the episode, Steve and Don run straight toward a growing reality in business – Brand Blur. In other words, most clients / consumers confuse one brand for another ALL THE DAMN TIME! Lots of pieces are in play to cause this – competitor saturation, content marketing overload, short attention spans… And guess what, it’s only going to become more of a challenge. Join us as we break it all down and serve up some ways to avoid it altogether.


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Don Varady:


Steve Bon:

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